A UK compostable-tableware brand selling to households, caterers and wholesale buyers moved to a WOOHL-managed storefront in 5 hours. The WooCommerce back end never moved.
Lab data, Moto G-class device on Slow 4G. Re-run either number yourself.
Original storefront
Managed Vue.js front end
Largest Contentful Paint (was 2.9 s)
Cumulative Layout Shift
Total Blocking Time
Products re-entered
Scores are Google PageSpeed Insights lab results captured on 10 August 2026. Live scores fluctuate with network conditions and third-party scripts — the link above returns whatever Google measures today, unedited.
BIOEAT sells a product with an unusually well-informed audience: buyers who read composting timelines, compare material claims, and check whether a supplier's promises hold up. The catalogue is image-heavy by necessity — you have to see that a sugarcane plate holds a full hot meal — and the site carries a second job beyond retail: a wholesale funnel for caterers and venues ordering by the pallet.
That combination punishes a slow front end twice. Product photography on a conventional WooCommerce theme means large images and heavy page weight on mobile, where most browsing happens. And a trade buyer who bounces before the wholesale page loads isn't a lost £30 basket — it's a lost recurring account.
The storefront now loads in a fraction of the time on mobile, with Core Web Vitals in Google's green band — the same signals Google uses for page experience. Product imagery arrives as compressed WebP sized for the device instead of full-resolution files scaled down in the browser, which is where most of the weight disappeared.
Just as importantly for a small team: there is no new system to run. No server to patch, no build pipeline to babysit, no Node app to keep alive at 2am. That stays with us.
WOOHL replaced only the storefront. WordPress and WooCommerce stayed exactly where they were, moved to a secure subdomain, continuing to run products, orders, coupons, tax and shipping. The customer-facing layer became a managed Vue.js storefront, deployed and hosted by us:
“I'd looked at a rebuild before and walked away — too expensive, and too risky with all our products and orders sitting in there. This was the opposite. The storefront changed, WooCommerce stayed exactly where it was, and I still add products the same way I always did. It just doesn't hang on a phone any more.”
bioeat.co.uk, hosted and deployed by WOOHLsecure.bioeat.co.uk — unchangedSame WordPress dashboard, same workflow for adding products and fulfilling orders.
Native WooCommerce checkout — Visa, Mastercard, Amex, PayPal and Apple Pay untouched.
Sale prices, bundle pricing and wholesale tiers all continue to run from WooCommerce.
The existing WooCommerce plugin stack keeps working — nothing rebuilt from scratch.
Categories, images, descriptions and stock stayed in place. Zero re-entry.
The WordPress theme is still installed. Switching back is a decision, not a project.
Run the free speed audit — Google's official test on your store, with the full report emailed to you. No card, no call.